We hand build your perfect carbon wheelset

Road | Time Trial | gravel | cx

Lifetime Warranty | Free Shipping Worldwide | Personal Service
Our consumer direct model saves you $100's

world class race wheels

UCI Approved | Lifetime Warranty | Free Shipping Worldwide
Built to your exact requirements

Race Proven Wheels

UCI Approved | Lifetime Warranty | Free Shipping Worldwide

OUR MISSION

Be the World's NUMBER ONE "direct to consumer" high performance bike wheel brand.

DT 240 upgrade for just $200!

Win A $500 gift voucher

Join our global giveaway to get your chance to a $500 gift voucher

click to enter

WE SHIP EVERYWHERE IN THE WORLD - FREE!

We can ship to you where ever you are in the world.  We even have a duty paid service to Europe included in our price!

Super light, wider wheels. 21mm internal rim

the everest series

Road and gravel wheels for wider tires

Factory direct shipping saves you money.

Our "consumer direct" business model delivers you the best wheels at the best prices.

Build your own wheels

Use our wheel builder to specify your exact requirements.  We then build your wheels, to your design.  Front and rear only also available.

INCLUDES OUR 170kg/370lb RATED SUPER BUILD.

wheel builder

everest super light, wider wheels

Elemental Road Wheels - Cruise, climb and Race

Elemental TT wheels - Train and race faster

The vortex series - affordable performance

The everest series

Super light, wider wheels, for road and gravel riding

See the Everest series

Fly your flag

USA, UK, CANADA or we can make one just for you!

Fly your flag

USA, UK, CANADA or we can make one just for you!

fly your flag

USA, UK, CANADA or we can make one just for you!